Tucked away in the heart of São Paulo’s Higienópolis, Paço das Artes has long been a sanctuary for the avant-garde, a place where art meets innovation since its inception in 1970. In our latest endeavor, we've given this iconic institution a vibrant makeover, infusing its identity with a dash of modern flair while nodding respectfully to its illustrious past.
The rebranding stars a sleek, new logo that’s more than just a symbol—it’s a declaration. This logo represents Paço das Artes as the home of new contemporary artists, a dynamic space where emerging talents find their voice and push the boundaries of creativity. With its bold lines and contemporary design, the logo stands as a beacon, inviting the next generation of artists to make their mark.
Through this rebrand, we celebrate Paço das Artes as not just a gallery, but a living, breathing entity at the forefront of the contemporary art scene, ever ready to welcome new ideas and explorations.
The rebranding stars a sleek, new logo that’s more than just a symbol—it’s a declaration. This logo represents Paço das Artes as the home of new contemporary artists, a dynamic space where emerging talents find their voice and push the boundaries of creativity. With its bold lines and contemporary design, the logo stands as a beacon, inviting the next generation of artists to make their mark.
Through this rebrand, we celebrate Paço das Artes as not just a gallery, but a living, breathing entity at the forefront of the contemporary art scene, ever ready to welcome new ideas and explorations.
